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How to Merge and Sync Data Across Multiple CRMs Using CSV Files

Managing customer data across multiple CRMs can feel like a daunting task. Each platform tends to have its unique setup, which can make keeping records consistent a real headache. Thankfully, CSV files offer a straightforward and effective way to merge and sync your data.

Step 1: Export Data from Each CRM

Start by exporting data from all your CRMs in CSV format. Most systems, like Salesforce, HubSpot, or Zoho, make it easy to export key information such as contacts, deals, and activities. Be sure to include all relevant fields, like names, email addresses, phone numbers, and any custom data fields your team uses.

Step 2: Standardize CSV Formats

With the exported files in hand, it’s time to standardize them. This means:

  • Make sure column headers match across files.
  • Ensuring data types are consistent (e.g., formatting dates and phone numbers correctly).
  • Cleaning up duplicates and removing unnecessary data.

Taking the time to standardize ensures the merging process goes smoothly.

Step 3: Merge Using a CSV Tool

Use a reliable tool to merge your files. Upload the standardized CSVs, and the tool will combine them while identifying and removing duplicates. This leaves you with a clean, consolidated dataset.

Step 4: Sync Data Back to Your CRMs

Once the data is merged, import the updated CSV file back into your CRMs. Most platforms make it simple to upload CSV files and map columns to the right fields. Some systems even have built-in tools to catch and clean up duplicate entries during the import.

Step 5: Automate Future Syncs

To save time down the road, set up an automated workflow for exporting, merging, and importing data. CSV Loader can help streamline this process with scheduled tasks and other handy features.

Using CSV files to sync data across CRMs is a practical way to keep your records accurate and consistent without unnecessary stress.